Time doesn’t always have to follow borders, time zones, and daylight saving changes. Swatch Internet Time — also known as .beat time — divides the day into 1000 equal parts, measured from Biel, Switzerland, the home of Swatch. There are no hours or minutes — just one global rhythm that everyone shares.
That’s why I built and use Swatch Biel Time on my WordPress site. It’s a small reminder that the internet runs on its own time — borderless, simple, and always in sync. Alongside it, I also show the local Biel time, grounding this futuristic idea in its real-world origin.
For digital creators, coders, gamers, and anyone who loves the global nature of the web, Swatch Biel Time adds a unique touch — a bit of cyber-Swiss precision on every page.
More about the history of SWATCHT BIEL TIME